Available in 50 completely natural shades, this lightweight foundation blurs any imperfection – including discoloration and unevenness ¬– without caking or masking the skin’s natural radiance. This is the coverage you have been waiting for: Luminous Foundation looks so great on its own, there’s no need to set with a powder. The radiant formula delivers long-wearing, medium coverage yet still feels weightless and looks ultra-fresh. Read iDiva for the latest in Bollywood, fashion looks, beauty and lifestyle news.Anastasia Beverly Hills Luminous Foundation is a water-resistant liquid foundation that creates a luminous, natural finish. Skin-like makeup helps push that trend forward. It’s not about pancake foundation anymore and there are efforts being made to prevent it from becoming a social compulsion. Not only does this indicate that people are shifting towards natural makeup-with an emphasis on skincare-but also how the attitude towards makeup has changed. So, more and more actresses, beauty gurus, and models are going for a liberating skin look that is breathable and realistic. The idea that makeup is a choice and not something to necessarily hide under is becoming increasingly widespread. Perhaps inspired by Glossier models or a consequence of people getting tired of un-wearable influencer makeup looks, the au naturel trend-acne, freckles, et all-is also a symptom of the progressive, skin-positive vibe going around. Contrary to the last couple of year’s Instagram-inspired trend of Huda Beauty-style cake-face, minimal coverage is really in right now. This launch is also significant because it signals a change in the way women and men are applying makeup. This launch is symptomatic of the growing ‘skin-finish’ trend in makeup ![]() ![]() Since Anastasia Beverly Hills recently launched in India, this foundation will be available in Sephora India as well, filling a gaping hole in the dark skin makeup category. So, there are around 34 shades for women of colour. The medium category has fifteen shades, the tan category has nine shades, and the deep section has ten shades. The good thing about these new foundations from ABH is that the shades are evenly distributed across five broad categories: fair, light, medium, tan, and deep. However, they carry barely any shades for dark and deep-dark skin, which is the segment deprived of foundation options. Many beauty brands-like Beauty Blender, for instance-have a large shade range. ![]() It’s one thing for a brand to launch a foundation in 50 shades of beige, and another for brands to equally distribute shades in each complexion category, especially towards the deeper spectrum. However, despite the importance given to shade ranges, many beauty brands have been cheating their way into our good books. ![]() Hopefully, the ‘inclusivity’ trend is here to stay and will help us find the right shade in India tooĪfter Rihanna launched Fenty Beauty with 40 shades of foundation and then stepped it up with 50 shades of concealer, beauty brands can no longer get away with pandering to Caucasian complexions and making just two shades for darker skin. This launch is symptomatic of the growing ‘skin-finish trend in makeup.Hopefully, the ‘inclusivity trend is here to stay and will help us find the right shade in India too.
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